Bornstar The Label LLC
Founder: Devonte Elcock
Location: Springfield, Illinois
Contact: Elcock11@gmail.com | 217-971-9415
Instagram: @Thereal_Taecash

Devonte Elcock, founder of Bornstar The Label LLC, is a multifaceted creative professional based in Springfield, Illinois, working at the intersection of music, fashion, and entrepreneurship. As a recording artist and fashion designer, Devonte channels his creativity into both sound and style, building brands that reflect ambition, authenticity, and cultural influence.

In addition to founding Bornstar The Label and Lottoway Apparel, Devonte has supported other growing brands through promotion, marketing, consulting, and product sales, collaborating with businesses such as Majestic 13, Jerk ShopGO, and Tay Bizz Fitness. His work extends beyond design into brand development and strategic growth.

Recognized as a proficient-level entrepreneur, Devonte operates with independence, vision, and consistency. He has hosted and participated in numerous shows, parties, pop-up events, and live experiences, further strengthening his presence in both the fashion and entertainment spaces.

His mission is to continue evolving as the best entrepreneur, fashion designer, and model he can be—building impactful brands while inspiring others through creativity, leadership, and execution.